In the US, American-style football is big, both as an entertainment medium, and as a business. Worldwide, people are aware of the sport’s premier contest, the Super Bowl, even if they don’t watch it. Last year the New England Patriots won the Super Bowl in dramatic fashion. Their quarterback Tom Brady was embroiled in accusations that he changed the air pressure in the footballs to gain a distinct advantage in the an earlier tournament’s championship game, which they won to get to the Super Bowl. Personally I found the whole discussion to be puerile and arbitrary. I don’t hold any professional athletes in very high regard, but Brady is transcendent of his sport in the public eye for a host of reasons. He is a success story at a premier position in the National Football League, the sport’s governing body, having risen from relative insignificance to become a Hall of Fame player. Similar to David Beckham retired UK footballer, he is married to his wealthier international super model wife, and he has name recognition and fame status that supersedes his sports status.